I spent 25 years inside the rooms you are trying to get into. Here is what I learned.
About Me
For more than two decades I was not watching enterprise hiring and buying decisions from the outside. I was inside them.
I led Talent Acquisition functions at Fortune 200 and Fortune 500 organizations including AutoZone, CommScope, Fiserv, Assurant, TIAA, and MetLife. That work put me inside executive hiring calibrations, leadership succession conversations, HR technology evaluations, and budget and headcount decisions at scale. I partnered with CFOs, CHROs, and CEOs. I built shortlists, ran searches, and sat in the rooms where highly qualified executives and promising vendors got quietly eliminated for reasons no one would ever say out loud.
I know what the committee decided before the candidate walked in. I know why a vendor lost a deal they thought they were winning. And I know how to make those dynamics visible to the people navigating them from the outside.
That is the work I do today.
Who I Work With
I work with two groups who regularly encounter enterprise decision environments from the outside and need someone who has been inside them.
Director to C-Suite Executives Navigating the Senior Hiring Market
Senior leaders often enter hiring processes with strong experience and credentials and no visibility into how the hiring committee is actually reading their candidacy. The ESIA gives you a precise diagnosis of how the market sees you right now and a mapped, sequenced plan for the relationships in your network that can move your search forward.
If you are in an active search that is not converting, have been passed over without useful feedback, have not searched in years, or were recently laid off and need to move with precision, this is where to start.
HR Technology Founders Selling Into Enterprise Buyers
Strong products stall inside enterprise organizations for reasons that have nothing to do with capability. Procurement decisions are shaped by executive sponsor confidence, internal political alignment, authority risk tolerance, and reputational exposure. Most founders never get visibility into those dynamics until a deal has already died.
My advisory work helps HR technology founders understand how enterprise buyers actually evaluate vendors, where the internal veto points are, and how your positioning and messaging are being interpreted inside the organizations you are trying to sell into.
Learn about tech company advisory
Market Authority & Strategic Intelligence
Julia delivers the "Internal Transcript" of the enterprise talent landscape to newsrooms, podcasts, and conference stages worldwide. By combining 25 years of Fortune 200 leadership with an approachable, straight-talking style, she provides the internal transcript on how companies hire. Julia cuts through the buzzwords to offer the unvarnished data and human insights leaders need to identify hidden friction in their selection process.
On Stage
Julia is a sought-after speaker known for bypassing standard scripts to deliver thought provoking candor on the reality of enterprise hiring. Her sessions are designed to make the work approachable and challenge the status quo.
